How To Craft The Perfect Linkedin Profile In 2024: 21 Easy Steps

Series are valuable because they create a regular cadence and allow you to reference various episodes of the series. Develop a strategy that will help you remain visible without feeling overwhelmed. Include a QR Code and link to your profile in all the live and virtual presentations you deliver and the relevant meetings you attend. Add it to your closing slide so people can connect with you on the spot. This can be extremely helpful if you’re going to physical networking events, conferences, or professional meetups as a means of meeting HRs in specific companies.

To get keyword ideas, you can refer to the job description or targeted job title. It’s about establishing a personal brand, networking with the right people, staying informed about trends in your industry, and demonstrating your passion and expertise. With these tips, you’ll be well-equipped to make LinkedIn a powerful tool in your job search. Choose skills that align with your career goals and encourage connections to endorse you.

Customize The Url

You can edit your URL by going to the settings section of your LinkedIn profile. This is a small but effective way to enhance your personal brand. You should also seek recommendations and endorsements from colleagues and clients.

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LinkedIn SEO differs from regular SEO because the keywords users type in to find services and businesses on LinkedIn aren’t always the same as what users type into Google. In April 2022, LinkedIn announced that all Creators can add a link to the “Introduction” section on their profiles. This link appears below your name and description on your profile. Your About section is the largest space for adding compelling copy and LinkedIn SEO keywords. With 2,600 characters worth of space, you can’t afford not to optimize this section. Later, we will discuss finding LinkedIn SEO keywords to include in your profile.

• Many people list their skills when creating their LinkedIn profiles and eventually forget about them.
• Wouldn’t you like people to see you as a thought leader as you optimize your profile?
• Remember, the goal is not just to be on the platform but to be effectively present.
• Going for the black and white filter is a great way to differentiate yourself, just like Jason did here.
• It grabs people’s attention, sets the context and shows a little more about what matters to you.

Step 5: Show Examples Of Your Work In The Featured Section

Make a list of people you had contact with at previous companies or projects and make it a habit to write a recommendation for a new person every day. The good news for us is that people have spent more than a century studying how the written word affects our behavior and tendencies. That field of study is called copywriting and if you’re ever bought a product or signed up for an email list after reading an ad or blog post, you’ve experienced it first hand. LinkedIn will showcase up to five pieces of media in your summary so you want to make them count! Adding in more will create a sixth thumbnail with a counter showing how many additional pieces of content are available to check out. If you scan a few job descriptions for every type of role you’re targeting, these platforms will give you an idea of what keywords you need to prioritize.

However, most people simply mention their job position, and this is a wrong practice. Instead, you should give a viable solution to others via the headline. Finally, you can also provide social proof by citing your partner agencies. This is the first thing that you need to optimize to make your LinkedIn profile stand above the rest. Now, Canva is arguably the most popular tool for creating these Profile Background Images.

If you currently have any relevant openings, I’ll be happy to discuss this further. https://roboticsandautomationnews.com/2024/12/18/huta-digitals-insights-on-microtargeting/87745/ If not, I’d still like to thank you for connecting and will be happy to be considered for any future opportunities. And don’t worry, people in your company (i.e. your boss) WON’T be able to see your status, just make sure that you have “Share with recruiters only” on. Think of all the people in your professional crowd you’re close to and have had positive interactions with.

If you have important articles, a portfolio, or a presentation that highlights your expertise, showcase them here. LinkedIn rewards engagement, so the more you participate, the higher your profile will rank in searches. Turning on Creator Mode also gives you access to useful LinkedIn content analytics to see how your posts perform. Finally, don’t forget to regularly update and reorder your skills section based on relevance and recent experience. The key is highlighting your expertise in specific skills and how you’d like to be known on LinkedIn.

Even analytics showcasing the number of views, likes and comments are displayed. There’s a space of 2,000 characters to fill up for the summary, so you have the opportunity to list your goals, broader expertise, and success stories. You could also include real-life examples to demonstrate your experience. If you are an author, you can include a chapter of your publication. Indeed, having a presence on LinkedIn can increase your odds of being recruited. The platform rose to 300 million members last year, amongst which are individual recruiters and enterprises looking to hire the right fit for their corporations.

Use bullet points for clarity and wherever possible, quantify your achievements to provide context and scale. Remember, the goal is not just to be on the platform but to be effectively present. Your LinkedIn profile acts as your virtual handshake in the modern digital age. Ensuring it’s firm, consistent, and leaves a lasting impression is essential for your professional growth.

This platform works for me because my profile is well-crafted, and people who land on it see it oozes professional credibility (if I do say so myself). If you’ve already got all of that down, here are our top-level tips for getting your LinkedIn profile to the top of its game. Do you have a solid LinkedIn profile that’s still in need of some improvement? Try these tips on how to make a good — not just good-looking — LinkedIn profile.